PRESS RELEASE
Aalsmeer, 30 April 2026
Astronova® takes next step following successful market introduction
Ready for further rollout after pilot phase
Following nearly ten years of development and a successful pilot and market introduction, Royal Van Zanten, Together2Grow and Coloríginz (part of Dutch Flower Group) are taking the next step with Astronova®. This strategic collaboration across the supply chain forms the foundation for the continued growth and development of this new cut flower.
A unique collaboration for a distinctive flower
After the initial pilot and market introduction phase, the availability of Astronova® will be further expanded in the coming autumn. The flower stands out with its large, dynamic bloom shape, rich colours and a vase life of up to 14 days. Astronova® not only performs beautifully as a single stem but also adds clear value to bouquets, acting as a true eye-catcher.
Production focuses on quality and controlled volumes, with a primary focus on the European market. Distribution takes place via exporting wholesalers and delivery drivers supplying florists and the wholesale trade, and is gradually expanding into the high-end retail segment. Astronova® is exclusively available through Coloríginz.
Range and innovation
Astronova® is currently available in four varieties: Capella, Libra, Rigel and Thabit, in stem lengths of 60 and 70 cm. Breeding and development remain ongoing. New varieties and colour variations are continuously being developed, further expanding the range and responding to market demand.
Growing visibility
Astronova® is gaining strong visibility in the market and is increasingly featured on social media, at florists, and at international trade fairs such as TradeFair, IPM, My Plant & Garden and Flora Expo Astana in Kazakhstan.
For partnership enquiries, please contact Esther Mooij at Coloríginz via email: esther.mooij@coloriginz.com or by phone: +31 6 57372551.
More information: www.astronovaflowers.eu.
Notes to editors:
Royal Van Zanten
Van Zanten Breeding, part of Royal Van Zanten, is an international leader in the breeding and propagation of cut flowers and pot plants. Since its founding in 1862, the company has been driven by a passion to pass on its heritage and expertise. It does so by continuously improving genetics, creating synergies in breeding and propagation technologies, developing innovative marketing approaches, and collaborating closely with partners across the supply chain.
More information: www.royalvanzanten.com
Together2Grow
Together2Grow offers a year-round range of large-flowered Alstroemeria and Charmelia varieties. The company works with the latest techniques and the most innovative varieties, enabling it to produce high-quality flowers throughout the year. In addition, modern cultivation methods are applied to ensure sustainable production. Together2Grow is a unique horticultural company where attention is given to flowers, people and customers alike. Every day, the team strives to get the best out of its products, processes and partnerships. Since 2017, Together2Grow has been a member of growers’ association Decorum, a premium brand representing quality, innovation and sustainability.
More information: www.together2grow.nl
Coloríginz
Coloríginz brings together specialised brands in roses, summer flowers and exotics. Together, they offer a unique collection distinguished by both quality and variety. Products are sourced from the world’s leading growers, available in reliable volumes and offered at competitive prices.
More information: www.coloriginz.com
Media enquiries
For further information, please contact: Esther Mooij via e-mail: esther.mooij@coloriginz.com or via: +31 6 57372551.
