PRESS RELEASE Aalsmeer, 30 April 2026 Astronova® takes next step following successful market introduction Ready for further rollout after pilot phase Following nearly ten years of development and a successful pilot and market introduction, Royal Van Zanten, Together2Grow and Coloríginz (part of Dutch Flower Group) are taking the next step with Astronova®. This strategic collaboration…
New in Our Assortment: Alstroemeria ‘Kimora’ – A Sophisticated Newcomer! We are proud to introduce Alstroemeria ‘Kimora’, a luxurious and striking addition to our assortment. Kimora is known for its rich, abundant blooms and deep purple color with a pure white, streak-free center, creating an elegant and refined look. The thick, sturdy stems and fresh…
New in Our Assortment: Alstroemeria ‘Bikini’ – A Sparkling Newcomer! We are proud to introduce: Alstroemeria ‘Bikini’, a stunning new variety in our assortment! This eye-catching novity stands out with its abundant blooms and deep pink-cerise petals. The upper petals are beautifully marked with contrasting dark streaks, giving the flower a lively and expressive character.…
We are expanding our assortment with a radiant addition: Alstroemeria ‘White Swan’. This stunning variety was already available from Ethiopia, but is now also grown locally in the Netherlands! Features of White Swan: Elegant, bright white flowers with a subtle light green accent in the heart of the bloom Thick, sturdy stems that ensure excellent…
New at Together2Grow: True Dream – Subtle, Refined, and Surprisingly Versatile We are proud to introduce a captivating new addition to our assortment: True Dream. This flower truly lives up to its name – a dream in both appearance and quality. True Dream offers a fresh, delicate look with a refined color composition. The soft…
Alstroemeria grower Together2Grow Introduces Recycled Sleeves With 30 million stems per year and a strong focus on collaboration, quality, and sustainability, Bernard, Fedor, and Robin demonstrate that innovation and nature go hand in hand. The company is taking ambitious steps for 2025, from implementing insect netting for chemical-free cultivation and Full LED lighting to an…
Astronova®, the new star in the flower sector Following a decade of development, Royal Van Zanten, Together2Grow and Coloriginz are on the cusp of introducing an all-new cut flower: Astronova®. This unique cut flower, which has a 14-day flowering period, stands out due to its special shape and rich tones. Astronova® stands for innovation and…
Charmelia Apricot Warm and bright, refreshing and energetic. The newest color in the Charmelia series is: Apricot. This striking color is particularly versatile. And it also fits in seamlessly with the latest flower trends. Versatile color With Charmelia Apricot, the breeders at Royal van Zanten have managed to add a unique color to the Charmelia…